How Many Words Should A Blog Post Be?
There are a number of gurus who claim that they have the solution to how many words a blog post should be. But, the fact is, no real tried-and-true solution is available. There are valid reasons for making long, short, and in-between blog posts, so a mix of both types of posts is likely to provide the best response to this issue.
1. Short Updates from the Blog
It’s perfect for readers who have short attention spans and to update your readers on something interesting, to keep blog posts short, say under 500 words. While standing in line, at the doctor’s office, or when your reader has a brief break, bite-sized material is nice to read. You quickly get to the stage, so that they can move on to your call to action.
Curated – You gather the material that you think is interesting for your audience to look at and write a short blurb or introduction to the content.
Product Updates – A long post is not always needed for these. You may simply say that the product is ready or that it is a good product and connect to where it can be bought, which is always a longer sales page.
With this kind of blogging, many individuals are very good. Seth Godin is a sincere promoter of short posts that get straight to the point and no one can deny his success.
2. Blog Article for Medium-Length
This is the sort of messages that many gurus swear by. For the industry, writing between 500 and 1000 words long is considered to be fairly common. In fact, some blogging sites recommend limiting posts to no more than 600 words because if you go longer, you’re being too long-winded and maybe off subject. It will help you to remain concentrated by confining your writing to a certain word count.
How To – This type of blog discusses how something that is really special can be achieved. It uses pictures often to get the point across.
Data – The exchange of information with your readers is always done in a medium-length post.
The bulk of blog posts fall into this group. While having enough keywords without overwhelming the readers, they are the perfect length to tell a story, share details, and provide a call to action. HubSpot.com is a major proponent of the blog post for the medium duration.
3. Posts from the Long Blog
This is a post that is longer than 2000 words and is therefore seen as more authoritative, and the truth is that SEO is excellent for them. Google respects sites of authority rather than niche blogs with thousands of short content pages. It can also be excellent for your audience and search engines to build some longer posts, even up to 3500 words.
Case Studies – These need to be lengthy by definition, since you are telling a tale about something that is more in-depth. Case studies that are too short are not going to tell the whole story.
Annual Reports – If you have a big enough organization that you can produce an annual report, it is an excellent way to put material that would interest your readers to publish it for reading on your blog.
KISSmetrics founder Neil Patel is an enthusiast of long-form blog posts and it works for him and many other bloggers. It is necessary, however, to remain on the subject, not deviate and change subjects, and to be able to actually write well enough to retain the reader’s attention.